Mojie and Jasmine, mother-and-daughter and badass founders of Boesty, started the company based on a simple, but powerful idea — 

When you lead with confidence, the limitations of others fall away.

There will always be a box someone wants to put you in or a social limitation they want to impose. And it's these labels that force men and women into exaggerated performances of roles they think they should play.

Instead of leading with confidence, many of us dampen who we are and live within the limitations of others.

Mojie and Jasmine evolved beyond those limitations in their own lives, and hope Boesty Beauty can help others do the same.